Hooray! Madewell has finally launched their online shop! They had been promising a online site and they delivered. No need to schlep to Century City or Glendale to shop Alexa Chung's line for Madewell this fall. Now you can do it from home. Here is a sneak peak of her Fall '10 collection...

Hmm, noticing a lot of socks and heels!

Here are a few of my current favorite Madewell items...

Clockwise from top left: Floaty Floral Dress-Poppy $158 Sweatshirt Jacket-Vapor Gray $78, Two Tone Oxford $168, Ikat Scarf-Shatter Blue $38